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Breakthrough Science
What forces are behind the disconnect? What could brands in this space look, sound and feel like? How can they engage all their audience more deeply? Read on to find out
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Something about the research here. We researched x amount of businesses across the industry. include industries. We interviewed senior comms people from leading businesses across the science and tech worlds. Our finding showed significant trends blah blah.
58%
Of brands in this space make only a basic use of colour
21%
Of brands in this space use excessive adjectives
54%
Of brands in this space resort to vague, superficial statements
It’s about implication. It’s not enough to say ‘we’re innovators’. It’s more about finding a way to demonstrate it through visuals and words.” ”
Director of Global Brand and Visual Identity GSK
It’s about implication. It’s not enough to say ‘we’re innovators’. It’s more about finding a way to demonstrate it through visuals and words.” ”
Director of Global Brand and Visual Identity GSK